Title
The Cultural Dimension of Global Business,Used
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Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The crosscultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.The fully updated eighth edition offers: an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; fresh case study material with a range of examples drawn from around the world; further resources via a companion website, including a fully updated Instructors Manual and new interactive quiz questions for students.
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- Q: What is the main focus of 'The Cultural Dimension of Global Business'? A: The book focuses on understanding how culture impacts global business and how global business affects culture. It combines insights from cultural anthropology to address complex cultural issues faced by individuals and organizations working globally.
- Q: How many editions of this book are there? A: This is the eighth edition of 'The Cultural Dimension of Global Business', which has been updated to include new content and case studies.
- Q: Who are the authors of this book? A: The book is authored by Gary P. Ferraro, who is recognized for his expertise in cultural anthropology and its application to international business.
- Q: What new features are included in the eighth edition? A: The eighth edition includes an expanded focus on organizational activities, two new chapters on organizational culture and customer engagement, fresh case studies, and additional resources available via a companion website.
- Q: Is this book suitable for students of disciplines other than business? A: Yes, this book is suitable for students of business, management, and anthropology, providing valuable insights and practical scenarios related to cultural differences.
- Q: What is the binding type of this book? A: The book is available in a paperback binding.
- Q: What is the total number of pages in this edition? A: The eighth edition contains 312 pages.
- Q: When was 'The Cultural Dimension of Global Business' published? A: This edition was published on March 20, 2017.
- Q: What type of readers could benefit from this book? A: The book is beneficial for business professionals, students in related fields, and anyone interested in understanding cross-cultural interactions in a global business environment.
- Q: Are there any online resources available for this book? A: Yes, there are additional resources available through the companion website, including an updated Instructor's Manual and interactive quiz questions for students.