Title
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value,Used
Delivery time: 8-12 business days (International)
2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers 'actionable insights to drive immediate value,' according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.How did global gaming company Electronic Arts go from being named 'Worst Company in America' to clearing a billion dollars in profit?They discovered a simple truthand acted on it: Not all customers are the same, regardless of how they appear on the surface.In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.Fader and Toms offer a 360degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:Develop a customercentric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provideFader's first book, Customer Centricity, quickly became a goto for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.'A mustread.'Aimee Johnson, Chief Marketing Officer, Zillow'The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction.'Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0'Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.'Susan Johnson, Chief Marketing Officer, SunTrust Banks
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.