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The Customer Delight Principle : Exceeding Customers' Expectations For Bottomline Success,Used
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Here'S How Your Company Can Take Customer Satisfaction To A New Level And Reap The Profits! . .The Customer Delight Principle Shows How Customer Delight Not Mere Satisfaction Drives Repeat Purchasing And Customer Loyalty. The Book Details How Your Company Can Build A Customer Delightoriented Organization And Reveals Many Of The Roadblocks That You Are Likely To Encounter. How To Monitor Customer Delight Results, Including Measurement And Validation Against Revenue, Is Covered, As Is Formulating Payback Curves For A Customer Delight Investment, Allocating Resources For Continued Customer Delight Improvements, And The Continued Benchmarking Of Results. .. . Statistics Show That Customer Satisfaction Alone Is Not Enough. Over 60% Of Customers Lost By Companies Have Reported That They Were At Least 'Satisfied,' In Their Experience With The Company . Striving For More Than Customer Satisfaction Is A Key Strategy In Customer Relationship Marketing (Crm), The Predominant Marketing Approach Of Today'S Most Successful Traditional And Dotcom Companies.. .
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has two hundred eight pages. This length provides an in-depth exploration of customer delight strategies.
- Q: What is the binding type of this book? A: The book is bound in hardcover. This durable binding ensures it withstands frequent use and lasts over time.
- Q: What are the dimensions of the book? A: The book measures six point three inches in length, one inch in width, and nine point zero two inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author is Timothy L. Keiningham. He is known for his expertise in customer relationship management and marketing.
- Q: What publisher released this book? A: The book is published by McGraw-Hill Education. This publisher is recognized for high-quality educational materials.
- Q: What is the main theme of the book? A: The main theme focuses on exceeding customer expectations to drive loyalty and profits. It emphasizes the importance of customer delight over mere satisfaction.
- Q: How can I apply the principles in this book? A: You can apply the principles by implementing customer delight strategies in your organization. This includes monitoring satisfaction and investing in customer experience improvements.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It provides foundational insights into customer relationship marketing principles.
- Q: What type of organization can benefit from this book? A: Any organization, whether traditional or online, can benefit from this book. It provides strategies applicable to various business models.
- Q: How do I ensure customer delight according to the book? A: You ensure customer delight by regularly measuring customer satisfaction and making necessary adjustments. The book outlines specific metrics and methods for implementation.
- Q: What challenges does the book discuss? A: The book discusses common roadblocks organizations face when striving for customer delight. Identifying and overcoming these challenges is crucial for success.
- Q: Can I find statistics in the book? A: Yes, the book includes statistics highlighting the importance of customer delight. It shows how many customers leave despite being satisfied.
- Q: What is the target audience for this book? A: The target audience includes business leaders and marketers. It is designed for anyone interested in enhancing customer relationships.
- Q: Does the book provide measurement tools? A: Yes, the book provides tools for measuring customer delight. These include methods for validating results against revenue.
- Q: Is this book appropriate for academic use? A: Yes, the book is appropriate for academic use. It offers valuable insights for marketing students and professionals alike.