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The Customer Rules: The 39 Essential Rules For Delivering Sensational Service,New
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The Former Executive Vice President Of Walt Disney World Shares Indispensible Rules For Serving Customers With Consistency, Efficiency, Creativity, Sincerity, And Excellence.Lee Cockerell Knows That Success In Businessany Businessdepends Upon Winning And Keeping Customers. In 39 Digestible, Bitesized Chapters, Lee Shares Everything He Has Learned In His 40+ Year Career In The Hospitality Industry About Creating An Environment That Keeps Customers Coming Back For More. Here, Lee Not Only Shows Why The Customer Always Rules, But Also The Rules For Serving Customers So Well They'Ll Never Want To Do Business With Anyone But You. For Example:Rule #1: Customer Service Is Not A Departmentrule #3: Great Service Follows The Laws Of Gravityrule #5: Ask Yourself 'What Would Mom Do?'Rule #19: Be A Copycatrule #25. Treat Every Customer Like A Regularrule #39: Dont Try Too Hardas Simple As They Are Profound, These Principles Have Been Shown To Work In Companies As Large As Disney And As Small As A Local Coffee Shop; From Businesses Selling Cuttingedge Technologies Like Computer Tablets To Those Selling Products As Timeless As Shoes And Handbags; At Corporations As Longstanding As Ford Motors And Those As Nascent As A Brand New Startup. And They Have Been Proven Indispensible At All Levels Of A Company, From Managers Responsible For Hiring And Training Employees, Setting Policies And Procedures, And Shaping The Company Culture To Front Line Staff Who Deal Directly With Clients And Customerschockfull Of Universal Advice, Applicable Online And Off, The Customer Rules Is The Essential Handbook For Service Excellence Everywhere.
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