Title
The Danish Fashion Industry on the NorthGerman Market: Improvements of the Danish fashion industry's competitive power on the N,Used
Delivery time: 8-12 business days (International)
The thesis explores how the Danish fashion industry can improve its competitive power on the NorthGerman market: First, the NorthGerman market is analysed, using PEST and Porters Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for mediumpriced clothing. Second, Robert M. Grants framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalads theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the oneway communication strategy, a lack of webshops and missing cooperation internally in the industry. The keyword to success is cooperation within the fashion field. Four identified issues will improve the industrys competitive power: understanding the German culture, cooperation within the industry, innovation of both the communication strategy and the online appearance.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.