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The Deadline Effect: How to Work Like It's the Last MinuteBefore the Last Minute,Used
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In the tradition of Charles Duhiggs The Power of Habit, a wise and fascinating book that shows us how we can make deadlines work for us instead of the other way around (The Wall Street Journal).Perfectionists and procrastinators alike agreeits natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming todo list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too wellas a magazine editor, he has spent years overseeing writers and journalists who couldnt meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a highpressure deadline. Along the way, Cox made an even greater discovery: these experts didnt just meet their big deadlinesthey became more focused, productive, and creative in the process.An entertaining blend of behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies (Financial Times), The Deadline Effect reveals the timemanagement strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
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