Title
The Definitive Guide to Social CRM: Maximizing Customer Relationships With Social Media to Gain Market Insights, Customers, and ,New
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Make Social CRM work! This book presents the first proven framework and stepbystep methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,the fields #1 expert, offers a proven, fourstep methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. Youll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customerfacing functions, and make the most of todays leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize customer service, marketing messages, and sales offers far more effectivelyGoldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after youve deployed it. Youll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and daytoday operations. Goldenberg concludes by previewing the future of Social CRM and the fastchanging customer tomorrows systems must serve.For all executive decisionmakers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Definitive Guide to Social CRM'? A: The book focuses on maximizing customer relationships through Social CRM by providing a proven framework and methodology for integrating social media into sales, marketing, and customer service.
- Q: Who is the author of this book? A: The author is Barton Goldenberg, recognized as a leading expert in the field of Social CRM.
- Q: What can I expect to learn from this book? A: You will learn how to effectively harvest information from social media, integrate it into customer profiles, and personalize your marketing and service strategies.
- Q: Is this book suitable for all types of organizations? A: Yes, the strategies discussed are applicable to B2B, B2C, and B2B2C organizations, making it relevant across various business models.
- Q: How many pages does the book contain? A: The book contains a total of 254 pages.
- Q: What is the binding type of this book? A: This book is available in hardcover binding.
- Q: When was 'The Definitive Guide to Social CRM' published? A: The book was published on February 24, 2015.
- Q: What are some key topics covered in the book? A: Key topics include Social CRM planning, implementation challenges, software selection, and future trends in customer relationship management.
- Q: Is this book helpful for executive decision-makers? A: Yes, it is designed for executive decision-makers, managers, and implementers involved in Social CRM initiatives.
- Q: Does the book provide practical advice for daily operations? A: Yes, it offers practical advice on various operational issues related to Social CRM, from strategy development to team management.