The Definitive Guide to Social CRM: Maximizing Customer Relationships With Social Media to Gain Market Insights, Customers, and ,Used

The Definitive Guide to Social CRM: Maximizing Customer Relationships With Social Media to Gain Market Insights, Customers, and ,Used

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Make Social CRM work! This book presents the first proven framework and stepbystep methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,the fields #1 expert, offers a proven, fourstep methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. Youll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customerfacing functions, and make the most of todays leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize customer service, marketing messages, and sales offers far more effectivelyGoldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after youve deployed it. Youll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and daytoday operations. Goldenberg concludes by previewing the future of Social CRM and the fastchanging customer tomorrows systems must serve.For all executive decisionmakers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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