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The Delusions Of Crowds: Why People Go Mad in Groups
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From the awardwinning author of A Splendid Exchange, a fascinating new history of financial and religious mass manias over the past five centuriesWe are the apes who tell stories, writes William Bernstein. And no matter how misleading the narrative, if it is compelling enough it will nearly always trump the facts. As Bernstein shows in his eloquent and persuasive new book, The Delusions of Crowds, throughout human history compelling stories have catalyzed the spread of contagious narratives through susceptible groupswith enormous, often disastrous, consequences.Inspired by Charles Mackays 19thcentury classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, Bernstein engages with mass delusion with the same curiosity and passion, but armed with the latest scientific research that explains the biological, evolutionary, and psychosocial roots of human irrationality. Bernstein tells the stories of dramatic religious and financial mania in western society over the last 500 yearsfrom the Anabaptist Madness that afflicted the Low Countries in the 1530s to the dangerous EndTimes beliefs that animate ISIS and pervade todays polarized America; and from the South Sea Bubble to the Enron scandal and dot com bubbles of recent years. Through Bernsteins supple prose, the participants are as colorful as their motivation, invariably the desire to improve ones wellbeing in this life or the next.As revealing about human nature as they are historically significant, Bernsteins chronicles reveal the huge cost and alarming implications of mass mania: for example, belief in dispensationalist EndTimes has over decades profoundly affected U.S. Middle East policy. Bernstein observes that if we can absorb the history and biology of mass delusion, we can recognize it more readily in our own time, and avoid its frequently dire impact.
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