Title
The Design Of Business: Why Design Thinking Is The Next Competitive Advantage
Delivery time: 8-12 business days (International)
Most Companies Today Have Innovation Envy. They Yearn To Come Up With A Gamechanging Innovation Like Apple'S Ipod, Or Create An Entirely New Category Like Facebook. Many Make Genuine Efforts To Be Innovativethey Spend On R&D, Bring In Creative Designers, Hire Innovation Consultants. But They Get Disappointing Results.Why? In The Design Of Business, Roger Martin Offers A Compelling And Provocative Answer: We Rely Far Too Exclusively On Analytical Thinking, Which Merely Refines Current Knowledge, Producing Small Improvements To The Status Quo.To Innovate And Win, Companies Need Design Thinking. This Form Of Thinking Is Rooted In How Knowledge Advances From One Stage To Anotherfrom Mystery (Something We Can'T Explain) To Heuristic (A Rule Of Thumb That Guides Us Toward Solution) To Algorithm (A Predictable Formula For Producing An Answer) To Code (When The Formula Becomes So Predictable It Can Be Fully Automated). As Knowledge Advances Across The Stages, Productivity Grows And Costs Dropcreating Massive Value For Companies.Martin Shows How Leading Companies Such As Procter & Gamble, Cirque Du Soleil, Rim, And Others Use Design Thinking To Push Knowledge Through The Stages In Ways That Produce Breakthrough Innovations And Competitive Advantage.Filled With Deep Insights And Fresh Perspectives, The Design Of Business Reveals The True Foundation Of Successful, Profitable Innovation.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main theme of 'The Design of Business'? A: 'The Design of Business' explores the importance of design thinking in fostering innovation within companies, arguing that relying solely on analytical thinking limits potential breakthroughs.
- Q: Who is the author of this book? A: The author of 'The Design of Business' is Roger L. Martin, a recognized thought leader in business strategy and design.
- Q: What type of binding does this book have? A: 'The Design of Business' is available in a hardcover binding, providing durability and a professional appearance.
- Q: How many pages are in 'The Design of Business'? A: 'The Design of Business' consists of 208 pages, offering a comprehensive exploration of its themes without being overly lengthy.
- Q: When was 'The Design of Business' published? A: 'The Design of Business' was published on October 13, 2009, and is part of its third edition.
- Q: What category does this book fall under? A: 'The Design of Business' is categorized under Leadership & Motivation, making it ideal for business professionals and innovators.
- Q: What is the condition of the book? A: 'The Design of Business' is brand new, ensuring that readers receive a pristine copy.
- Q: What insights does Roger Martin provide in this book? A: Roger Martin provides insights on how leading companies utilize design thinking to innovate and gain a competitive edge, illustrating his points with real-world examples.
- Q: Is this book suitable for beginners in design thinking? A: 'The Design of Business' is suitable for both beginners and experienced professionals, as it presents foundational concepts in an accessible manner.
- Q: Does the book include practical examples of design thinking? A: Yes, 'The Design of Business' includes practical examples from companies like Procter & Gamble and Cirque du Soleil, demonstrating how design thinking leads to successful innovations.