The Designing For Growth Field Book: A Stepbystep Project Guide

The Designing For Growth Field Book: A Stepbystep Project Guide

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In Designing For Growth: A Design Thinking Tool Kit For Managers (D4G), Jeanne Liedtka And Tim Ogilvie Showed How Design Can Boost Innovation And Drive Growth. In This Companion Guide, Also Suitable As A Standalone Project Workbook, The Authors Provide A Stepbystep Framework For Applying The D4G Toolkit And Process To A Particular Project, Systematically Explaining How To Address The Four Key Questions Of Their Design Thinking Approach.The Field Book Maps The Flow Of The Design Process Within The Context Of A Specific Project And Reminds Readers Of Key D4G Takeaways As They Work. The Text Helps Readers Identify An Opportunity, Draft A Design Brief, Conduct Research, Establish Design Criteria, Brainstorm, Develop Concepts, Create Napkin Pitches, Make Prototypes, Solicit Feedback From Stakeholders, And Run Learning Launches. The Workbook Demystifies Tools That Have Traditionally Been The Domain Of Designersfrom Direct Observation To Journey Mapping, Storytelling, And Storyboardingthat Power The Design Thinking Process And Help Businesses Align Around A Project To Realize Its Full Potential.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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