Title
The Designing For Growth Field Book: A Stepbystep Project Guide
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In Designing For Growth: A Design Thinking Tool Kit For Managers (D4G), Jeanne Liedtka And Tim Ogilvie Showed How Design Can Boost Innovation And Drive Growth. In This Companion Guide, Also Suitable As A Standalone Project Workbook, The Authors Provide A Stepbystep Framework For Applying The D4G Toolkit And Process To A Particular Project, Systematically Explaining How To Address The Four Key Questions Of Their Design Thinking Approach.The Field Book Maps The Flow Of The Design Process Within The Context Of A Specific Project And Reminds Readers Of Key D4G Takeaways As They Work. The Text Helps Readers Identify An Opportunity, Draft A Design Brief, Conduct Research, Establish Design Criteria, Brainstorm, Develop Concepts, Create Napkin Pitches, Make Prototypes, Solicit Feedback From Stakeholders, And Run Learning Launches. The Workbook Demystifies Tools That Have Traditionally Been The Domain Of Designersfrom Direct Observation To Journey Mapping, Storytelling, And Storyboardingthat Power The Design Thinking Process And Help Businesses Align Around A Project To Realize Its Full Potential.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Designing for Growth Field Book'? A: The main focus of 'The Designing for Growth Field Book' is to provide a step-by-step framework for applying design thinking principles to boost innovation and drive growth in projects.
- Q: Who are the authors of the book? A: The book is authored by Jeanne Liedtka and Tim Ogilvie, who are recognized for their expertise in design thinking.
- Q: How many pages does the book contain? A: The book contains a total of 133 pages.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: When was 'The Designing for Growth Field Book' published? A: The book was published on January 14, 2014.
- Q: Is this book suitable for beginners in design thinking? A: Yes, the book is designed to be a companion guide and is suitable as a stand-alone project workbook, making it accessible for beginners.
- Q: What are some key tools mentioned in the book for design thinking? A: Key tools mentioned include direct observation, journey mapping, storytelling, and storyboarding.
- Q: Does the book provide real-world examples? A: Yes, the book includes systematic explanations and maps the flow of the design process within the context of specific projects, providing practical insights.
- Q: Can this book help in conducting research for design projects? A: Yes, the book guides readers on how to conduct research and establish design criteria, which are essential steps in design projects.
- Q: What is the edition of this book? A: The book is published in its Spi edition.