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This book argues for the need to make design the driving force for propelling innovation, as it provides important impetus for innovation, realizing dreams and obtaining a different focus from cost, technology, or production processes. Design also evokes creativity of a higher order and causes unexpected and inventive crossfertilization across traditional borders or disciplines. This volume offers the 'howto's' for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the enduser. It will also serve as a checklist, primer, and handbook, providing the readerpractitioner handson, but sometimes provocative advice. The DesignInspired Innovation Workbook is an indispensable handbook and important foundation for facilitating dialog between internal and external product service managers and designers, and aims to cover a vast arena of designcuminnovation efforts while making the reader discover or invent the exact undertakings by him or herself.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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