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Wood and Zurcher suggest that the social selfits experience and organizationreflects the great transformation of society from industrial to postindustrial. . . . Wood and Zurcher have contributed to our social psychological understanding of selfdevelopment in several ways. They pack information about theories of modern selfhood into a wellresearched and accessible book. Readers will find a resource on theories of the postmodern self here. The authors also introduce a creative use of computerized content analysis, which they successfully demonstrate by transforming personal documents into social scientific data.Contemporary SociologyAccording to various observers, the postmodern self represents changes in contemporary culturefrom rationality and unemotional performance to irrationality and mysticism; from institutional standards and dutytosociety to individual standards and dutytoself; from structure and stability to transience and experimentation. Through an analysis of diaries from nineteenth and twentiethcentury Americans, this study deals with the nature of the postmodern self. It provides a framework for understanding the ideas that collectively comprise postmodern self theory and presents empirical data concerning its historical validity. The book reflects the use of a computer approach in which the statistical incidence of particular words is examined over time.
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