The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing),Used

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing),Used

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how predigitalera companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategycustomers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business modelsand how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with realworld case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine stepbystep planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital startups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

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