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The DigitalFirst Customer Experience: Seven Design Strategies from the Worlds Leading Brands,Used
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The definitive guide to designing digitalfirst experiences customers love.In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digitalfirst world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.Part One introduces the new '3 Cs', key trends associated with technology convergence, competition and culture change in a postpandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digitalfirst experiences, including how to solve the right problems, develop a measurable business case, design digitalfirst experiences customers love and execute the new design at scale.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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