Title
The Discursive Power of Memes in Digital Culture (Routledge Studies in New Media and Cyberculture),Used
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Shared, posted, tweeted, commented upon, and discussed online as well as offline, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the books argument that internet memes represent a new form of meaningmaking, and the rapidity by which they are produced and spread underscores their importance.
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