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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking,New
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An Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easytouse strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at Alist client companies.
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