Title
The Dynamics Of Persuasion: Communication And Attitudes In The Twentyfirst Century (Routledge Communication Series)
Delivery time: 8-12 business days (International)
The Dynamics Of Persuasion Has Been A Staple Resource For Teaching Persuasion For Nearly Two Decades. Author Richard M. Perloff Speaks To Students In A Style That Is Engaging And Informational, Explaining Key Theories And Research As Well As Providing Timely And Relevant Examples. The Companion Website Includes Materials For Both Students And Instructors And Expanding The Pedagogical Utilities.The Sixth Edition Includes:Updated Theoretical And Applied Research In A Variety Of Areas, Including Framing, Inoculation, And Selfaffirmation;New Studies Of Health Campaigns;Expanded Coverage Of Social Media Marketing;Enhanced Discussion Of The Elaboration Likelihood Model In Light Of Continued Research And New Applications To Everyday Persuasion.The Fundamentals Of The Book Emphasis On Theory, Clearcut Explanation Of Findings, Indepth Discussion Of Persuasion Processes And Effects, And Easytofollow Realworld Applications Continue In The Sixth Edition.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of 'The Dynamics of Persuasion'? A: 'The Dynamics of Persuasion' focuses on communication and attitudes, particularly in the context of persuasion theories and techniques. It addresses various aspects of persuasion that are relevant in the twenty-first century.
- Q: Who is the author of this book? A: The book is authored by Richard M. Perloff, who is known for his expertise in the field of persuasion and communication.
- Q: What are the key updates in the sixth edition? A: The sixth edition includes updated research on framing, inoculation, and self-affirmation, new studies on health campaigns, expanded coverage of social media marketing, and enhanced discussions of the Elaboration Likelihood Model.
- Q: How many pages does the book have? A: 'The Dynamics of Persuasion' has a total of 648 pages, providing extensive coverage of its subject matter.
- Q: What type of binding does this book have? A: This book is available in paperback binding, making it a convenient option for readers.
- Q: Is this book suitable for students? A: Yes, the book is designed for students and educators, providing engaging explanations of theories and practical examples relevant to the study of persuasion.
- Q: When was the sixth edition published? A: The sixth edition of 'The Dynamics of Persuasion' was published on January 6, 2017.
- Q: What features does the companion website offer? A: The companion website provides additional materials for both students and instructors, enhancing the educational experience with supplementary resources.
- Q: What is the item condition of this book? A: The book is in new condition, ensuring it is free from wear and tear.
- Q: What category does this book fall under? A: 'The Dynamics of Persuasion' is categorized under Social Psychology & Interactions, making it a relevant resource for those studying these fields.