Title
The Dynamics Of Persuasion: Communication And Attitudes In The Twentyfirst Century (Routledge Communication Series)
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The Dynamics Of Persuasion Has Been A Staple Resource For Teaching Persuasion For Nearly Two Decades. Author Richard M. Perloff Speaks To Students In A Style That Is Engaging And Informational, Explaining Key Theories And Research As Well As Providing Timely And Relevant Examples. The Companion Website Includes Materials For Both Students And Instructors And Expanding The Pedagogical Utilities.The Sixth Edition Includes:Updated Theoretical And Applied Research In A Variety Of Areas, Including Framing, Inoculation, And Selfaffirmation;New Studies Of Health Campaigns;Expanded Coverage Of Social Media Marketing;Enhanced Discussion Of The Elaboration Likelihood Model In Light Of Continued Research And New Applications To Everyday Persuasion.The Fundamentals Of The Book Emphasis On Theory, Clearcut Explanation Of Findings, Indepth Discussion Of Persuasion Processes And Effects, And Easytofollow Realworld Applications Continue In The Sixth Edition.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: The book has six hundred forty-eight pages. This length provides in-depth coverage of communication theories and applications.
- Q: What binding style does this book use? A: This book is available in paperback binding. This makes it lightweight and easy to handle for students and instructors.
- Q: Who is the author of this book? A: The author is Richard M. Perloff. He is well-known for his expertise in persuasion and communication.
- Q: What topics does this book cover? A: This book covers persuasion theories, health campaigns, and social media marketing. It provides insights into practical applications of these concepts.
- Q: What is the book's category? A: The book falls under Social Psychology and Interactions. This makes it suitable for students studying communication and psychology.
- Q: How do I use this book for studying? A: You can use this book as a textbook for courses on persuasion. It contains engaging explanations and examples to enhance understanding.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It explains complex theories in an accessible manner, making it ideal for new learners.
- Q: Can I use this book for a research project? A: Yes, this book is a great resource for research projects. It includes updated theories and studies relevant to contemporary communication.
- Q: What age group is this book appropriate for? A: This book is appropriate for college students and adults. It addresses advanced topics in persuasion that require a mature understanding.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it upright and avoid exposure to moisture. Regularly check for wear and tear on the cover.
- Q: Are there any special care instructions for this book? A: No special care instructions are needed for this book. Just ensure it is stored properly and handled with care.
- Q: What if I receive a damaged copy of this book? A: If you receive a damaged copy, you should contact the seller for a return or replacement. Most sellers will have a customer service policy for this.
- Q: What is the return policy for this book? A: The return policy may vary by retailer. Generally, you can return the book within a specified period if it is in unused condition.
- Q: Is this book available in digital format? A: Yes, this book is available in digital format. This allows for easy access on various devices for convenience.
- Q: Does this book include a companion website? A: Yes, the book includes a companion website. This site offers additional materials for both students and instructors.
- Q: How does this book compare to other persuasion texts? A: This book is highly regarded for its comprehensive coverage and updated research. It is often recommended over other texts in the field.