Title
The Dynamics of Persuasion (Routledge Communication Series),Used
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Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.Attuned to the swift changes in the world of persuasion in the twentyfirst century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and todays big topics. This new edition features updated definitions of key terms in the field as they relate to presentday practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communications approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.The book is complemented by online resources for both instructors and students, including an instructors manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
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- Q: How many pages does this book have? A: This book has five hundred sixty-six pages. It provides a comprehensive overview of persuasive communication, making it suitable for students.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading and carrying.
- Q: What are the dimensions of the book? A: The dimensions are seven point thirty-six inches in length, one point thirty-eight inches in width, and nine point twenty-five inches in height. These measurements ensure it's a standard size for books.
- Q: Is this book suitable for undergraduate studies? A: Yes, this book is designed for undergraduate students. It offers essential insights into the study and practice of persuasive communication.
- Q: How does this book address ethical implications? A: This book discusses ethical implications related to persuasive communication. It examines how theories apply to today’s big topics and the digital landscape.
- Q: Can I find online resources for this book? A: Yes, there are online resources available. They include an instructor’s manual, lecture slides, and links to relevant articles and videos.
- Q: How do I care for this paperback book? A: To care for this paperback book, keep it in a dry, cool place away from direct sunlight. Avoid bending the pages and store it upright.
- Q: Is this book safe for all readers? A: Yes, this book is suitable for a general audience. It is an educational text focusing on communication theories and practices.
- Q: What should I do if I receive a damaged copy? A: If you receive a damaged copy, contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Can this book be used for a graduate-level course? A: Yes, while it is aimed at undergraduates, it can also be useful for graduate-level discussions. The book reflects the latest scholarship in persuasive communication.
- Q: Are there any case studies included in the book? A: Yes, the book includes new examples and case studies. These illustrate the application of persuasive communication in various contexts.
- Q: What edition is this book? A: This is the seventh edition of the book. It incorporates updated definitions and contemporary examples relevant to today’s communication landscape.
- Q: How does this book integrate persuasion theories? A: The book integrates persuasion theories by relating them to modern practices. It discusses the impact of online influence and communication strategies.
- Q: Is the author well-known in this field? A: Yes, the author, Richard M. Perloff, is recognized in the field of communication studies. His work focuses on persuasion and its implications.
- Q: What topics does the book cover? A: The book covers topics such as health campaigns, attitudes, communicator appeals, and ethics in persuasive communication. It provides a broad overview for students.