The Dynamics of Persuasion (Routledge Communication Series),Used

The Dynamics of Persuasion (Routledge Communication Series),Used

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Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.Attuned to the swift changes in the world of persuasion in the twentyfirst century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and todays big topics. This new edition features updated definitions of key terms in the field as they relate to presentday practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communications approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.The book is complemented by online resources for both instructors and students, including an instructors manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'The Dynamics of Persuasion'? A: The book provides an overview of persuasive communication, covering theories and practices relevant to the digital era, including ethical implications and contemporary issues.
  • Q: Who is the author of 'The Dynamics of Persuasion'? A: The author is Richard M. Perloff, a recognized expert in communication studies.
  • Q: What edition is 'The Dynamics of Persuasion' currently in? A: This book is in its seventh edition, which includes updated content and examples.
  • Q: How many pages are in 'The Dynamics of Persuasion'? A: The book contains 566 pages of comprehensive content on persuasive communication.
  • Q: What type of binding does 'The Dynamics of Persuasion' have? A: This edition is available in paperback binding, making it accessible and easy to handle.
  • Q: When was 'The Dynamics of Persuasion' published? A: The book was published on July 15, 2020.
  • Q: Does 'The Dynamics of Persuasion' come with any additional resources? A: Yes, it includes online resources such as an instructor's manual, lecture slides, and links to relevant articles and videos.
  • Q: Is 'The Dynamics of Persuasion' suitable for beginners? A: Yes, it is designed to provide a solid foundation for undergraduate students in communication studies and psychology.
  • Q: What topics are covered in 'The Dynamics of Persuasion'? A: The book covers health campaigns, attitudes, communicator appeals, dissonance, ethics, and the impact of online influence.
  • Q: What is the condition of the book being sold? A: The item condition is listed as 'Good', indicating it is in usable condition with minor wear.