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The ECommerce Question and Answer Book: A Survival Guide for Business Managers,Used
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Fast answers to important questions about enteringand prospering inthe world of ecommerce.Everyone in business knows the Internet is the fastestand fastestgrowingway to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.What exactly is electronic commerce? Are online transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.This practical questionandanswer guide quickly and concisely explains how to: *Integrate ecommerce into a business strategy *Understand the technology *Identify key opportunities for a business *Devise an ecommerce implementation plan Successfully create and market a site, and much more.
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