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The Efactor: Building A 24/7, Customercentric, Electronic Business For The Internet Age,New
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Companies that have Internet 'departments' are dinosaurs, and the position of 'Webmaster' is nearly extinct! In today's successful business model, the Internet isn't just an area of businessit is a fundamental structure for how to do business. In highlycompetitive companies, the 'efactor' pervades every aspect of operations.THE EFACTOR shows managers and executives how to succeed in this radically altered business landscape. It examines the revolutionary impact of Web technology on traditional business operations and how to exploit the technology to transform companies into 'customercentric' entities.The book supplies lucid answers to the strategic questions that businesspeople must ask, including: * How can we evolve to integrate the Internet and ecommerce universally? * Are we weaving the concept of 'infostructure' into our business, thus managing information and knowledge on a realtime basis? * What business needs does our Web site address? * Does our site demonstrate real value to our target audience?
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.