Title
The Effectiveness of the Internet as a Marketing Tool in Tourism: Exploring international tourists' preferences for information ,Used
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With the everincreasing number of people accessing the Internet and the explosion of ecommerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e commerce, but what role does the Internet actually play in tourism? Before more money is placed into the eeconomy, it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the significance of researching Internet use within the tourism context is established. Specifically, theories from postmodernism, postindustrialism and post structuralism are drawn upon as they frame this study. Second, this research explores motivation and decision making within tourism and how the Internet is used during stages of travel preparation, planning and activities. Third, this research explores tourist preferences for novelty and familiarity in three dimensions; travel services, social contact and destination choices, and examines how these are associated with Internet use.
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