Title
The Elements of Graphic Design,New
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Now in full color in a larger size! 40% more content and over 750 images to enhance and better clarify the concepts in this thoughtprovoking resource for graphic designers, professors, and students.This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and studentsregardless of experiencewith a unique approach to successful design.Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The Elements of Graphic Design' about? A: 'The Elements of Graphic Design' is a comprehensive resource for graphic designers that explores the relationships and principles of design. It includes 40% more content and over 750 images, making it a valuable tool for students, educators, and professionals.
- Q: Who is the author of this book? A: The author of 'The Elements of Graphic Design' is Alex W. White, a veteran designer and educator known for his expertise in visual design.
- Q: What topics are covered in the second edition? A: The second edition covers various topics, including a new section on web design, discussions on modularity, framing, motion and time, rules of randomness, and includes numerous quotes supported by images and biographies.
- Q: Is this book suitable for beginners in graphic design? A: 'The Elements of Graphic Design' is suitable for readers of all experience levels, including beginners, as it provides a unique approach to understanding design principles.
- Q: What is the binding type of this book? A: The book is available in a paperback binding, making it a convenient and portable choice for readers.
- Q: How many pages does the book contain? A: 'The Elements of Graphic Design' contains a total of 224 pages filled with valuable insights and illustrations on graphic design.
- Q: When was the book published? A: The book was published on March 15, 2011.
- Q: What condition is the book in? A: The book is listed as 'New,' ensuring that it is in excellent condition for readers.
- Q: What kind of readers would benefit from this book? A: This book is beneficial for graphic designers, art directors, educators, and students who seek to enhance their understanding of design elements and principles.
- Q: Does the book include practical examples for design? A: Yes, the book includes a wealth of examples and illustrations that help clarify the concepts and principles of graphic design.