The Employer Brand: Bringing the Best of Brand Management to People at Work,New

The Employer Brand: Bringing the Best of Brand Management to People at Work,New

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SKU: DADAX0470012730
Brand: Wiley
$38.39
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Levels of 'employer brand awareness' are rising fast across Europe, North America and AsiaPacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success including the business case, research, positioning, implementation, management and measurement. Case studies of bigname employer brand stories include Tesco, WalMart, British Airways and Prt a Manger.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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