Title
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading adblocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wakeup call and a road map to the future.In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adlanda story populated by snakeoil salesmen, slicksters, and searchengine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better adfree future. With trenchant wit and razorsharp insights, he presents an essential new vision of where the smart businesses could be headeda broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would payyes, payto see them.Praise for The End of AdvertisingNew York media types arent quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New Yorks Citi Bike bicycleshare program as promising examples.The New York TimesA rabblerousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.Adam Grant, New York Times bestselling author of Originals and Give and TakeFresh and timely, The End of Advertising is an eyeopening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.Arianna HuffingtonIn this dynamic little book, Essex challenges brandseven those of us who pride ourselves on thinking outside the boxto think bigger still. Hes got me thinking.Neil Blumenthal, cofounder of Warby ParkerMandatory reading for anyone who wants to get a message across in this age of authenticity.Alexis Ohanian, cofounder, Reddit
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.