The End Of Animal Farming: How Scientists, Entrepreneurs, And Activists Are Building An Animalfree Food System,New

A Bold Yet Realistic Vision Of How Technology And Social Change Are Creating A Food System In Which We No Longer Use Animals To Produce Meat, Dairy, Or Eggs.Michael Pollans The Omnivores Dilemma And Jonathan Safran Foers Eating Animals Brought Widespread Attention To The Disturbing Realities Of Factory Farming. The End Of Animal Farming Pushes This Conversation Forward By Outlining A Strategic Roadmap To A Humane, Ethical, And Efficient Food System In Which Slaughterhouses Are Obsoletewhere The Tastes Of Even The Most Diehard Meat Eater Are Satisfied By Innovative Food Technologies Like Cultured Meats And Plantbased Protein. Social Scientist And Animal Advocate Jacy Reese Analyzes The Social Forces Leading Us Toward The Downfall Of Animal Agriculture, The Technology Making This Change Possible For The Meathungry Public, And The Activism Driving Consumer Demand For Plantbased And Cultured Foods.Reese Contextualizes The Issue Of Factory Farmingthe Inhumane System Of Industrial Farming That 95 Percent Of Farmed Animals Endureas Part Of Humanitys Expanding Moral Circle. Humanity Increasingly Treats Nonhuman Animals, From Household Pets To Orca Whales, With Respect And Kindness, And Reese Argues That Farmed Animals Are The Next Step. Reese Applies An Analytical Lens Of Effective Altruism, The Burgeoning Philosophy Of Using Evidencebased Research To Maximize Ones Positive Impact In The World, In Order To Better Understand Which Strategies Can Help Expand The Moral Circle Now And In The Future.The End Of Animal Farming Is Not A Scolding Treatise Or A Prescription For An Ascetic Diet. Reese Invites Readersvegan And Nonveganto Consider One Of The Most Important And Transformational Social Movements Of The Coming Decades.