Title
The End Of Marketing As We Know It,New
Delivery time: 8-12 business days (International)
Marketing As We Know It Today Is About Image. Its About Getting Consumers To Love Your Products. Its About Producing Awardwinning Commercials And Promotions, And Creating Ads People Like. Its About Buzzwords Like 'Events,' 'Relationships,' And 'Intimacy.'Problem Is, Its Not Working.So Says The 'Ayacola,' Sergio Zyman, Twotime Marketing Czar Of Cocacola And Today Quite Possibly The Most Famous Marketerand Marketing Gadflyin The World. Brilliant And Irascible, Zyman Is Best Known For Reinventing The Cocacola Companys Marketing Approach By Spearheading The Launches Of Such Worldclass Global Brands As Diet Coke, New Coke, Classic Coke, Fruitopia, And Sprite. Over A Combined Thirteenyear Period, Zyman Directed A Zestful Multibilliondollar Marketing Effort, Masterminding Such Timeless Campaigns As 'Coke Is It!' And 'Always Cocacola,' That Resulted In Sales Of More Than 15 Billion Cases Of Coke Products Per Year To Over 5 Billion Consumers In 190 Countries.In The End Of Marketing As We Know It, Zyman Reveals, With Characteristic Flair, The Counterintuitive And Often Provocative Marketing Strategies And Tactics That Earned Him The Nickname 'Ayacola' On Madison Avenue And Helped To Increase The Market Value Of The Cocacola Company From A Mere $56 Billion To An Astounding $193 Billion In Just Five Years. Shattering The Mystique Surrounding The Discipline Of Marketing And Upending The Tradition Of Creating Popular, Crowdpleasing Ads And Promotions, Zyman Recounts Such Illuminating Anecdotes As Why He Decided Not To Rerun The Muchloved 'Id Like To Teach The World To Sing' Coke Commercial And Why 'Feelgood' Marketing Is Pointless Unless It Results In Sales. He Also Explores:Why Marketing Isnt An Art But A Sciencehow A Wellhoned Strategy Is More Important To Your Success Than What Your Ads Sayhow Everything Communicatesand What That Means To Consumersthe Rise Of Consumer Democracyand The Threat Of Consumer Communismhow Marketing Locally Is Necessary To Build Global Equitywhy Marketing Is Too Important To Be Left To The Marketing Departmenthow Ad Agencies Are Fixated On The Wrong Thingsand Why:Its Crucial To Increase Your Marketing Budgetnot To Cut Itwhen Sales Are Downmegabrands Are A Terrible Idea, But Huge Brands Are A Great Ideaits Suicide To Base Your Sales Projections On Previous Performanceyou Must Be Focused On Profit, Not Volume For Volumes Sakeits Sometimes Necessary To Enter A Category Just To Kill Itall Marketers Must Be Accountable To Shareholdersvisionary And Rogue, The End Of Marketing As We Know It Captures A Seismic Shift In Marketing, From The Master Of The Trade.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.