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The End Of Marketing As We Know It,New
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Marketing As We Know It Today Is About Image. Its About Getting Consumers To Love Your Products. Its About Producing Awardwinning Commercials And Promotions, And Creating Ads People Like. Its About Buzzwords Like 'Events,' 'Relationships,' And 'Intimacy.'Problem Is, Its Not Working.So Says The 'Ayacola,' Sergio Zyman, Twotime Marketing Czar Of Cocacola And Today Quite Possibly The Most Famous Marketerand Marketing Gadflyin The World. Brilliant And Irascible, Zyman Is Best Known For Reinventing The Cocacola Companys Marketing Approach By Spearheading The Launches Of Such Worldclass Global Brands As Diet Coke, New Coke, Classic Coke, Fruitopia, And Sprite. Over A Combined Thirteenyear Period, Zyman Directed A Zestful Multibilliondollar Marketing Effort, Masterminding Such Timeless Campaigns As 'Coke Is It!' And 'Always Cocacola,' That Resulted In Sales Of More Than 15 Billion Cases Of Coke Products Per Year To Over 5 Billion Consumers In 190 Countries.In The End Of Marketing As We Know It, Zyman Reveals, With Characteristic Flair, The Counterintuitive And Often Provocative Marketing Strategies And Tactics That Earned Him The Nickname 'Ayacola' On Madison Avenue And Helped To Increase The Market Value Of The Cocacola Company From A Mere $56 Billion To An Astounding $193 Billion In Just Five Years. Shattering The Mystique Surrounding The Discipline Of Marketing And Upending The Tradition Of Creating Popular, Crowdpleasing Ads And Promotions, Zyman Recounts Such Illuminating Anecdotes As Why He Decided Not To Rerun The Muchloved 'Id Like To Teach The World To Sing' Coke Commercial And Why 'Feelgood' Marketing Is Pointless Unless It Results In Sales. He Also Explores:Why Marketing Isnt An Art But A Sciencehow A Wellhoned Strategy Is More Important To Your Success Than What Your Ads Sayhow Everything Communicatesand What That Means To Consumersthe Rise Of Consumer Democracyand The Threat Of Consumer Communismhow Marketing Locally Is Necessary To Build Global Equitywhy Marketing Is Too Important To Be Left To The Marketing Departmenthow Ad Agencies Are Fixated On The Wrong Thingsand Why:Its Crucial To Increase Your Marketing Budgetnot To Cut Itwhen Sales Are Downmegabrands Are A Terrible Idea, But Huge Brands Are A Great Ideaits Suicide To Base Your Sales Projections On Previous Performanceyou Must Be Focused On Profit, Not Volume For Volumes Sakeits Sometimes Necessary To Enter A Category Just To Kill Itall Marketers Must Be Accountable To Shareholdersvisionary And Rogue, The End Of Marketing As We Know It Captures A Seismic Shift In Marketing, From The Master Of The Trade.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book contain? A: This book contains two hundred seventy-two pages. It provides in-depth insights into modern marketing strategies.
- Q: What is the binding type of this book? A: The book is hardcover. This sturdy binding ensures durability and makes it suitable for frequent use.
- Q: What are the dimensions of the book? A: The book measures six point one two inches in length, zero point nine four inches in width, and nine point two five inches in height. These dimensions make it easy to handle.
- Q: What is the recommended reading level for this book? A: The book is suitable for adults and marketing professionals. It delves into advanced concepts and strategies that require prior knowledge of marketing.
- Q: Who is the author of this book? A: The author is Sergio Zyman. He is a renowned marketing expert known for his innovative strategies.
- Q: What topics are covered in the book? A: The book covers various marketing strategies, including the importance of profit over volume and the necessity of local marketing. It emphasizes the science behind effective marketing.
- Q: How should I care for this book? A: To keep the book in good condition, store it upright in a cool, dry place. Avoid exposure to direct sunlight to prevent fading.
- Q: Is this book safe for all readers? A: Yes, the book is suitable for adult readers. It contains professional marketing insights and strategies.
- Q: Can I gift this book to someone interested in marketing? A: Yes, this book makes an excellent gift for anyone interested in marketing. Its valuable insights can benefit both beginners and seasoned professionals.
- Q: What if I receive a damaged copy of the book? A: You should contact the seller immediately for a replacement. Most sellers offer return policies for damaged items.
- Q: Is there a warranty for this book? A: No, there is typically no warranty on books. However, you may be able to return it if it's damaged upon arrival.
- Q: How do I return the book if I don't like it? A: To return the book, follow the seller's return policy. Usually, you need to initiate the return process within a specified period.
- Q: What is the main focus of the book? A: The main focus of the book is to revolutionize traditional marketing approaches. It challenges common marketing myths and offers new strategies.
- Q: Are there any controversial topics discussed in the book? A: Yes, the book discusses provocative marketing strategies that may challenge traditional beliefs. It encourages readers to think critically about marketing.
- Q: Is this book suitable for beginners in marketing? A: While the book is insightful, it is more suitable for readers with some marketing background. Beginners may find some concepts advanced.