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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Accident investigation and risk assessment have for decades focused on the human factor, particularly human error. Countless books and papers have been written about how to identify, classify, eliminate, prevent and compensate for it. This bias towards the study of performance failures, leads to a neglect of normal or errorfree performance and the assumption that as failures and successes have different origins there is little to be gained from studying them together. Erik Hollnagel believes this assumption is false and that safety cannot be attained only by eliminating risks and failures. The ETTO Principle looks at the common trait of people at work to adjust what they do to match the conditions to what has happened, to what happens, and to what may happen. It proposes that this efficiencythoroughness tradeoff (ETTO) usually sacrificing thoroughness for efficiency is normal. While in some cases the adjustments may lead to adverse outcomes, these are due to the very same processes that produce successes, rather than to errors and malfunctions. The ETTO Principle removes the need for specialised theories and models of failure and human error and offers a viable basis for effective and just approaches to both reactive and proactive safety management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I had high hopes for The Etto Principle, but it didn't deliver for me. I found it hard to follow at times, and the practical applications weren’t as clear as I wanted. Maybe it’s just not the right fit for my style of learning.
L
Lucy Kim
Not what I expected
I had high hopes for The Etto Principle, but it didn't deliver for me. I found it hard to follow at times, and the practical applications weren’t as clear as I wanted. Maybe it’s just not the right fit for my style of learning.
L
Lucy Kim
Not what I expected
I had high hopes for The Etto Principle, but it didn't deliver for me. I found it hard to follow at times, and the practical applications weren’t as clear as I wanted. Maybe it’s just not the right fit for my style of learning.
R
Ravi Patel
Helped me rethink my work habits
As someone who tends to overthink tasks, The Etto Principle was a breath of fresh air. It’s helped me embrace efficiency without sacrificing quality. The examples provided really hit home, and I feel more productive already!
R
Ravi Patel
Helped me rethink my work habits
As someone who tends to overthink tasks, The Etto Principle was a breath of fresh air. It’s helped me embrace efficiency without sacrificing quality. The examples provided really hit home, and I feel more productive already!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
