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The Evolution Of Type: A Graphic Guide To 100 Landmark Typefaces
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The Evolution Of Type Examines 100 Landmark Typefaces From The History Of Font Design, From The Type Used By Johannes Gutenberg To Produce His 42Line Bible, To The Latest Digital Typefaces. It Reveals The Meaning Behind Typographic Characters And Shows How The Use Of Type Has Changed Over Time.A Full Spread Is Devoted To Each Typeface And Its Origins. Concise Text Describes The Design History And Usage Of The Face, And Its Longterm Impact On The Development Of Typefaces. Annotated Enlargements Show The New Features That The Typeface Introduced And Highlight Its Most Important Design Characteristics.The Book Is Organized In Six Chapters: 14551700 The Start Of It All: The First Typefaces Are Designed In Germany, Italy, France And The Netherlands 17001890 The Emergence Of Literacy: The Popular Desire For Reading Material Drives Invention 18901920 The First Technological Age: Type Foundries Become Big Business And Mass Production Becomes Reality 19201960 Type Meets Art: Typographic Originality And Creative Culture Embrace On An Industrial Scale 19601990 Type Become Cool: Type Influences International Style 1990Today The Second Technological Age: Typesetting For The Masses.The Evolution Of Type Has Practical Applications In Many Fields Of Graphic Design. General Readers Will Enjoy Learning About Something That They Encounter Every Day. They Will Gain An Appreciation For The Unique Characteristics Of A Word Beyond Its Dictionary Definition.
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- Q: How many pages does the book have? A: The book contains two hundred fifty-six pages. This makes it a comprehensive yet manageable read for anyone interested in typography.
- Q: What are the dimensions of the book? A: The dimensions are seven point five two inches in length, one inch in width, and nine point five inches in height. This size makes it easy to handle and store on bookshelves.
- Q: What type of binding does this book have? A: The book features hardcover binding. This ensures durability and makes it suitable for frequent handling and display.
- Q: How do I read and appreciate the book? A: You can read the book at your own pace, exploring one typeface at a time. The concise text and visuals allow for both casual reading and in-depth study.
- Q: Is this book suitable for beginners in typography? A: Yes, the book is suitable for beginners. It provides a clear overview of important typefaces and their historical significance, making it accessible for all readers.
- Q: Can I use this book for academic purposes? A: Yes, this book is appropriate for academic use. It covers the development of typefaces in a structured manner, making it valuable for design students and professionals.
- Q: How should I store the book to keep it in good condition? A: Store the book upright on a shelf, away from direct sunlight and moisture. This will help preserve the pages and binding over time.
- Q: Is there any special care required for hardcover books? A: No special care is required beyond general maintenance. Just keep it clean and avoid exposure to extreme conditions.
- Q: How do I clean the book if it gets dirty? A: Wipe the cover gently with a soft, dry cloth. Avoid using water or cleaning solutions that could damage the paper or binding.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately for a return or replacement. Most sellers have policies in place for such situations.
- Q: Is there a warranty available for the book? A: Typically, books do not come with a warranty. However, check with the retailer for specific return policies.
- Q: Can I return the book if I don’t like it? A: Yes, most retailers allow returns for a limited time if the book is in new condition. Always check the return policy before purchasing.
- Q: How does this book compare to other typography books? A: This book is unique due to its focus on landmark typefaces and their historical context, making it distinct from more technical typography manuals.
- Q: Is this book good for professionals in graphic design? A: Yes, professionals will find value in this book. Its historical insights can enhance understanding of typeface influence in modern design.
- Q: What audience is this book best suited for? A: This book is best suited for anyone interested in typography, including graphic designers, students, and general readers curious about the evolution of type.