Title
The Father Of Spin: Edward L. Bernays And The Birth Of Public Relations
Delivery time: 8-12 business days (International)
The Father Of Spin Is The First Fulllength Biography Of The Legendary Edward L. Bernays, Who, Beginning In The 1920S, Was One Of The First And Most Successful Practitioners Of The Art Of Public Relations. This Book Tells Of Bernays'S Great Campaigns, Including: His Precedentsetting Work For The American Tobacco Company, Climaxed By A Parade Of Cigarettesmoking Debutantes Down Fifth Avenue On Easter Sunday That Recast Smoking As An Act Of Liberation For Women, Helped Convince A Generation Of Women To Light Up, And Made Headlines From Coast To Coast. He Transformed The Color Green Into An American Favorite To Blend In With The Green Of The Lucky Strike Package, And He Convinced Weightconscious Women That A Cigarette Was Just The Thing To Substitute For A Sweet. And He Did It All Without Anyone Knowing His Client Was Behind It.How He And His Client The United Fruit Company Helped Engineer The Overthrow Of The Socialist Regime In Guatemala In The 1950S.How He Borrowed Ideas From His Uncle Sigmund Freud To Push People To Buy Products They Didn'T Need And To Shape The Way They Perceived Issues And The Very Way They Believed.And What Bernays Did For Tobacco And Fruit Peddlers, He Also Did For Politicians, Including Calvin Coolidge And Herbert Hoover.In The Father Of Spin, Boston Globe Reporter Larry Tye, Drawing On Interviews With Primary Sources And Voluminous Private Papers, Presents A Fascinating And Revealing Portrait Of The Man Who, More Than Any Other, Defined And Personified Public Relations, A Profession That Today Helps Shape Our Political Discourse And Define Our Commercial Choices.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.