The Father of Spin: Edward L. Bernays and The Birth of Public Relations,Used

The Father of Spin: Edward L. Bernays and The Birth of Public Relations,Used

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The Father of Spin is the first fulllength biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a criticaland sometimes insidiousrole in American life.Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: Who is the author of 'The Father of Spin'? A: The author of 'The Father of Spin: Edward L. Bernays and The Birth of Public Relations' is Larry Tye.
  • Q: What is the main subject of the book? A: The book focuses on Edward L. Bernays, a pioneer in public relations, exploring his life and the evolution of the public relations profession.
  • Q: When was 'The Father of Spin' published? A: 'The Father of Spin' was published on September 1, 2002.
  • Q: How many pages does the book contain? A: The book contains 304 pages.
  • Q: What type of binding does this book have? A: 'The Father of Spin' is available in paperback binding.
  • Q: Is the book in new condition? A: Yes, the item condition for this book is 'New'.
  • Q: What insights does the biography provide about public relations? A: The biography provides insights into how public relations evolved as a craft and its significant impact on American life and political discourse.
  • Q: Does the book include primary sources or interviews? A: Yes, Larry Tye draws on interviews with primary sources and private papers to present a detailed portrait of Edward L. Bernays.
  • Q: Can this book help me understand the history of public relations? A: Yes, the book uses Bernays's life as a lens to explore the history and development of public relations.
  • Q: Is there a specific edition of this book? A: This book is a reprint edition.