The Fine Art Of Success: How Learning Great Art Can Create Great Business

The Fine Art Of Success: How Learning Great Art Can Create Great Business

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SKU: DADAX0470661062
Brand: Wiley
Regular price$44.34
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You've read about Jack Welch, Lou Gerstner and Steve Jobs but what can you learn about business from van Gogh and Picasso?The Fine Art of Success shows why you should look to popstars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna Strategy at the dance floor; Damian Hirst The shark is dead/How to build yourself a new market; Beuys Understanding creativity, is every manager an artist; Picasso Art lessons for global managers; Koons Made in Heaven produced on eart; and Paik Global Groove, innovation through juxtaposition.With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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