The First Steps in Seeing,New

The First Steps in Seeing,New

In Stock
SKU: DADAX0878937579
Brand: Sinauer Associates is an imprint of Oxford University Press
Condition: New
Regular price$377.01
Quantity
Add to wishlist
Add to compare

Sold by Ergodebooks, an authorized reseller.

Returns accepted within 30 days | support@ergodebooks.com

Verified
Shipping Information
  • Free Standard Shipping — United States only
  • Processing Time: 1–3 business days
  • Estimated Delivery: 3–5 business days after dispatch
  • Double-boxed, fully insured & discreetly packaged
  • Tracking number sent via email once dispatched
  • Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund

Returns accepted within 30 days of delivery.

Damaged or Defective Item

Free return shipping + replacement or full refund

Wrong Item Received

Free return shipping + replacement or full refund

Change of Mind

Return shipping at customer's expense · 25% restocking fee applies

All returns require a Return Authorization (RA) number before sending.

To initiate a return, contact us:

support@ergodebooks.com +1 (281) 738-1050
View Full Return & Refund Policy
Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

The First Steps in Seeing is about the eyes, and how they capture an image and convert it to the neural messages that ultimately result in visual experience.A full appreciation of how the eyes work is rooted in diverse areas of scienceoptics; biochemistry and photochemistry; molecular biology, cell biology, neurobiology, and evolutionary biology; psychology and psychophysics.The findings related to vision from any one of these fields are not difficult to understand in themselves, but, in order to be clear and precise, each discipline has developed its own set of words and conceptual relationsin effect, its own languageand for those wanting a broad introduction to vision these separate languages can present more of an impediment to understanding than an aid. However, what lies beneath these words usually has a beautiful simplicity, and it is the aim of The First Steps in Seeing to describe how we see in a manner that is understandable to all.In this book, the use of technical terms is restricted, and several hundred fullcolor illustrations ensure that the terms that are used are associated with a picture, icon, or graph that visually expresses their meaning. Experimental findings have been recast in terms of the natural world whenever possible, and broad themes bring together lines of thought that are often treated separately.Fourteen main chapters form a 'thread' that tells the main scientific story and can be read without specialized knowedge or reliance on other sources. This thread is linked to fourteen discussions which explore certain crucial topics in greater depth. Notes link the material presented in the thread and in the special topics discussions to important review articles and seminal research papers.The First Steps in Seeing is an innovative, authoritative work that belongs in the library of anyone with an interest in visual perception.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed