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The Four Conversations: A New Model for Selling Expertise
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Sell and Price Like the Expert You AreYour first job is being the expert advisor or practitioner. Your second job is selling that expertise. If youve ever felt that these two roles are in conflict then The Four Conversations is the book for you.Amazon bestselling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn: Why many of the techniques used to sell products and transactional services dont apply to the sale of expertiseHow to sell your expertise the same way you deliver itwith confidence and integrityHow to move from being seen as a vendor to being recognized as the expertHow to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher feesRaise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
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