Title
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,Used
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NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trilliondollar company, can anyone challenge them?In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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- Q: How many pages does the book have? A: This book has four hundred forty-eight pages. It's a comprehensive read that delves into the strategies of major tech companies.
- Q: What is the binding type of the book? A: The book is paperback. This makes it lightweight and easy to carry around.
- Q: What are the dimensions of the book? A: The book measures six point zero six inches in length, one point zero two inches in width, and nine point one eight inches in height. These dimensions make it a standard size for a paperback.
- Q: What is the main theme of the book? A: The main theme explores the influence of Amazon, Apple, Facebook, and Google. It analyzes how these companies shape our lives and the economy.
- Q: Who is the author of the book? A: The author is Scott Galloway. He is a well-known business professor and public speaker.
- Q: What is the target audience for this book? A: The target audience includes business professionals, entrepreneurs, and anyone interested in understanding the impact of major tech firms. It's suitable for readers looking to gain insights into these companies.
- Q: Is this book suitable for beginners in economic history? A: Yes, this book is suitable for beginners. It breaks down complex topics in a straightforward manner.
- Q: What can I learn from this book? A: You can learn about the strategies and emotional drives behind the success of major tech companies. The author provides actionable insights for your own business or career.
- Q: How should I store this book? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its condition.
- Q: Can this book be used for academic purposes? A: Yes, this book can be used for academic purposes. It offers a detailed analysis relevant to business studies.
- Q: What if I receive a damaged book? A: If you receive a damaged book, you should contact the seller immediately for a return or replacement. Most sellers have policies in place for such situations.
- Q: Is there a warranty on this book? A: No, there is typically no warranty on books. However, return policies may apply depending on the seller.
- Q: How do I clean this book if it gets dirty? A: To clean the book, gently wipe the cover with a damp cloth. Avoid using harsh chemicals that could damage the material.
- Q: Is the book safe for young readers? A: Yes, the book is safe for young readers but may contain complex themes. Parental guidance is recommended.
- Q: Does the book contain any illustrations or images? A: No, the book does not contain illustrations or images. It focuses on text-based analysis and insights.