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The Framemaking Sale: Sell More by Boosting Customer Confidence
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This essential guide reinvents selling for todays B2B market, showing sellers how to overcome stalled deals and customer indecisionBusinesstobusiness commerce is broken. Todays customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?Traditional sales methods are all carefully designed to change the way customers think of sellersto win customers business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers confidence in themselves and their ability to make largescale, collective decisions on behalf of their company.Through a combination of powerful research and data, realworld examples, and practical tactics from some of the worlds best leaders and sales professionals, The Framemaking Sale provides a blueprint for a completely new approach to selling. Using the authors unique framemaking method, this book offers a paradigmshifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.