Title
The Future Of Competition: Cocreating Unique Value With Customers
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In This Visionary Book, C. K. Prahalad And Venkat Ramaswamy Explore Why, Despite Unbounded Opportunities For Innovation, Companies Still Can'T Satisfy Customers And Sustain Profitable Growth. The Explanation For This Apparent Paradox Lies In Recognizing The Structural Changes Brought About By The Convergence Of Industries And Technologies; Ubiquitous Connectivity And Globalization; And, As A Consequence, The Evolving Role Of The Consumer From Passive Recipient To Active Cocreator Of Value. Managers Need A New Framework For Value Creation. Increasingly, Individual Customers Interact With A Network Of Firms And Consumer Communities To Cocreate Value. No Longer Can Firms Autonomously Create Value. Neither Is Value Embedded In Products And Services Per Se. Products Are But An Artifact Around Which Compelling Individual Experiences Are Created. As A Result, The Focus Of Innovation Will Shift From Products And Services To Experience Environments That Individuals Can Interact With To Coconstruct Their Own Experiences. These Personalized Cocreation Experiences Are The Source Of Unique Value For Consumers And Companies Alike.In This Emerging Opportunity Space, Companies Must Build New Strategic Capitala New Theory On How To Compete. This Book Presents A Detailed View Of The New Functional, Organizational, Infrastructure, And Governance Capabilities That Will Be Required For Competing On Experiences And Cocreating Unique Value.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the binding type of the book? A: The book is a hardcover edition. Hardcover bindings are durable and provide a professional appearance, making them ideal for long-term use.
- Q: How many pages does the book have? A: The book contains two hundred seventy-two pages. This length allows for an in-depth exploration of its themes and ideas.
- Q: What are the dimensions of the book? A: The book measures six point five seven inches in length, nine point four five inches in height, and zero point nine eight inches in width. These dimensions make it a manageable size for reading.
- Q: Who is the author of this book? A: The author of the book is C. K. Prahalad. He is a renowned business thinker known for his work on strategy and customer co-creation.
- Q: What genre does the book belong to? A: The book falls under the Leadership and Motivation genre. It offers insights into innovative management strategies and customer engagement.
- Q: What is the main theme of the book? A: The main theme of the book is co-creating unique value with customers. It emphasizes the shift from passive consumption to active participation in value creation.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It provides foundational insights into customer engagement and value creation that are accessible to all levels.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by engaging customers in the value creation process. This involves understanding customer needs and fostering collaborative experiences.
- Q: Does the book include practical examples? A: Yes, the book includes practical examples and case studies. These illustrate the application of its concepts in real-world business scenarios.
- Q: What is the best way to store this book? A: The best way to store this book is upright on a shelf. Ensure it's away from direct sunlight to prevent damage to the cover and pages.
- Q: How do I keep the book in good condition? A: To keep the book in good condition, avoid exposing it to moisture and handle it with clean hands. Additionally, use a bookmark to prevent dog-eared pages.
- Q: Is this book appropriate for young readers? A: Yes, this book is appropriate for young readers interested in business concepts. However, adult guidance may help younger readers grasp complex ideas.
- Q: Can I return the book if I am not satisfied? A: Yes, you can return the book if you are not satisfied, as long as it is within the return policy period. Check the specific retailer’s policy for details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately to request a replacement or refund, following their return procedures.
- Q: Does this book have any awards or recognitions? A: Yes, the book has received critical acclaim for its insights into competition and co-creation. It is frequently referenced in business courses and discussions.