Title
The Future of Relationship Marketing,Used
Delivery time: 8-12 business days (International)
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyerseller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the allimportant customer.The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyerseller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet indepth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.The Future of Relationship Marketing topics include: dialogical interactioncustomer trust, satisfaction, and loyaltyCustomer Relational Management (CRM)the question of whether varietyseeking behavior make customers badan analysis of underlying worldviews in relationship marketingthe positivist approach in organizational theory and strategythe interpretativist approach in organizational theory and strategyconfiguration theoryan analysis of CRM implementation modelsbuyerseller facetoface negotiationsThe Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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