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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country or regionallyfocused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each countryspecific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
While the content in this handbook is great, my copy took a lot longer to arrive than I expected. The information is solid and useful, but the shipping delay was a hassle. Just be aware of that when ordering!
M
Maria Gonzalez
Good Content, but Slow Shipping
While the content in this handbook is great, my copy took a lot longer to arrive than I expected. The information is solid and useful, but the shipping delay was a hassle. Just be aware of that when ordering!
M
Maria Gonzalez
Good Content, but Slow Shipping
While the content in this handbook is great, my copy took a lot longer to arrive than I expected. The information is solid and useful, but the shipping delay was a hassle. Just be aware of that when ordering!
L
Lila Chen
Essential Resource for PR Professionals
The Global Public Relations Handbook is a must-have for anyone in the PR field. It's packed with both theory and practical insights, making it perfect for students and seasoned pros alike. The revised edition has updated research that keeps it relevant today!
L
Lila Chen
Essential Resource for PR Professionals
The Global Public Relations Handbook is a must-have for anyone in the PR field. It's packed with both theory and practical insights, making it perfect for students and seasoned pros alike. The revised edition has updated research that keeps it relevant today!
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