The Graphic Designer'S Guide To Creative Marketing: Finding & Keeping Your Best Clients

The Graphic Designer'S Guide To Creative Marketing: Finding & Keeping Your Best Clients

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SKU: SONG0471293148
Brand: Wiley
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You know you've got the talent, now let them know ityour complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, stepbystep instructions on every aspect of graphic design marketing, including:* Developing and implementing a marketing plan* Researching prospective clients* Creating effective marketing materials* Cold calling and followups* Effective communication* Dressing for success* Resumes, cover letters, and portfolios* Proposals, bids, and contracts* Keeping good clientsaccount managementAlso included are sample business forms, contracts, proposals, letters, and checklists, along with stunning fullcolor examples of successful selfpromotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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