Title
The Great American Blowup: Puffery In Advertising And Selling
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How Does Advertising Really Work? This Thoroughly Revised Edition Of Ivan Prestons Popular Classic, The Great American Blowup, Provides New Examples Of Puffery And Deceit In Advertising. Preston Examines In Detail The Role Of Laws And The Federal Trade Commission In Ensuring Fair Representation Of Goods And Services To Consumers. In A New Concluding Chapter, Preston Describes And Assesses Developments In The Field Of Advertising From The Mid1970S To The Present.
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- Q: How many pages does this book have? A: This book contains two hundred fifty-six pages. It provides comprehensive insights into advertising practices and puffery.
- Q: What is the size of this book? A: The dimensions of this book are eight point ninety-eight inches in length, six point zero two inches in width, and zero point sixty-four inches in height.
- Q: What is the binding type of this book? A: This book is bound in paperback. This makes it lightweight and easy to handle for reading.
- Q: Who is the author of this book? A: The author is Ivan L. Preston. He offers an in-depth examination of advertising techniques and regulations.
- Q: What category does this book fall under? A: This book is categorized under Advertising. It focuses on the analysis of puffery in marketing.
- Q: What is the suitable age range for this book? A: This book is suitable for adults and students interested in advertising. It is not specifically designed for children.
- Q: How do I use this book effectively? A: To use this book effectively, read it chapter by chapter. It provides valuable insights into advertising practices that can enhance your understanding.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners in advertising. It explains concepts in a clear and accessible manner.
- Q: Can I use this book for academic purposes? A: Yes, this book is an excellent resource for academic studies in advertising. It includes historical context and regulatory developments.
- Q: How should I store this book? A: Store this book in a dry, cool place, upright on a shelf. This prevents damage to the binding and pages.
- Q: Is this book safe to handle? A: Yes, this book is safe to handle. It does not contain any hazardous materials.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Ensure you have your order information ready.
- Q: Does this book have any warranty? A: No, this book does not come with a warranty. However, you can return it if it arrives damaged.
- Q: What if I have questions about the book after purchase? A: If you have questions after purchase, reach out to the seller or publisher for support. They can provide additional information.
- Q: How can I determine if this book is right for me? A: To determine if this book is right for you, consider your interest in advertising and puffery. It is ideal for those looking to deepen their knowledge.
- Q: What makes this book unique in its category? A: This book is unique due to its thorough analysis of puffery and advertising laws. It combines historical context with contemporary examples.