The Great Merchants;: America'S Foremost Retail Institutions And The People Who Made Them Great,New

The Great Merchants;: America'S Foremost Retail Institutions And The People Who Made Them Great,New

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SKU: DADAX0060127392
UPC: 9780060127398
Brand: Harper & Row
Condition: New
$64.52
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Vivid Accounts Of The History And Workings Of Twentysix Remarkable Retail Institutions And The People Who Made Them Great. Packed With Facts, Figures, And Anecdotes, The Book Encompasses Every Area Of Retailing. These Are The Institutions Which Dominated Each Of Their Fields, But All Have Distinctions Other Than Size. Although Widely Diverse In Their Operations, All Have Many Qualities In Common: Each Has A Definite Personality, Every One Adapted Itself To Change To Survive Wars, Panics, And The Rivalry Of Competitors. The People Involved Have Been As Diverse As Their Enterprises: Some Noted For Showmanship, Others For Conservatism. The Authors Bring These People To Life As Clearly As They Do Their Achievements.

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