The Great Tween Buying Machine: Capturing Your Share of the MultiBillionDollar Tween Market,Used

The Great Tween Buying Machine: Capturing Your Share of the MultiBillionDollar Tween Market,Used

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SKU: SONG0793185998
UPC: 9780793185993
Brand: Kaplan
Condition: Used
Regular price$30.14
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Tweens, children 812, are one of the fastestgrowing markets. Siegel, principal of an independent youthmarketing agency, demystifies the tween market and looks at how this group of influential consumers has changed over the past few years. He shows how to find tweens at the grassroots level, how to create a tween product development roadmap, and how to use a range of media to influence tweens' beliefs, attitudes, and behavior. Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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