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The Green Bundle: Pairing the Market with the Planet,Used
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The market for green products has expanded rapidly over the last decade, but most consumers need something more than ecobenefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packagea 'green bundle' that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the researchbased, practical guide for you.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The Green Bundle' about? A: 'The Green Bundle: Pairing the Market with the Planet' discusses how the market for green products has grown and highlights the need for effective communication strategies to motivate consumer purchases.
- Q: Who are the authors of this book? A: The book is authored by Magali A. Delmas and David Colgan, who combine insights from sustainable business and behavioral economics.
- Q: What topics are covered in the book? A: The book covers environmental economics, consumer behavior, and effective communication techniques for promoting green products.
- Q: How many pages does this book have? A: The book contains 288 pages.
- Q: What is the publication date of 'The Green Bundle'? A: 'The Green Bundle' was published on July 31, 2018.
- Q: Is this book suitable for business managers? A: Yes, the book provides practical guidance for managers on how to lead consumers from information to action regarding green products.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: Is this book in new condition? A: Yes, the item condition is listed as new.
- Q: What edition of the book is available? A: This is the first edition of 'The Green Bundle'.
- Q: Can this book help consumers make better purchasing decisions? A: Yes, it aims to help consumers cut through marketing noise and make informed decisions about green products.