The Growth Strategies of Hotel Chains,Used

The Growth Strategies of Hotel Chains,Used

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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?This firstofitskind textbook presents a balanced overview of the theory and practice of hotel chains growth strategies. It explains indepth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specializationvertical, horizontal, and diagonal integrationacquisitions, mergers, and strategic alliancesfranchise contracts, management contracts, leaseholds, and ownershipbranding and globalizationwhy European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchisingPacked with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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