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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the latetwentieth and twentyfirst centuries despite having been written when blackandwhite television was ubiquitous.This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fiftyyear anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twentyfirstcentury readers, while honouring the innovative, avantgarde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture.A mustread for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
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- Q: What is 'The Gutenberg Galaxy' about? A: 'The Gutenberg Galaxy' by Marshall McLuhan explores the impact of media on human communication, predicting the emergence of a global village and technological innovations that have transformed society.
- Q: Who is the author of 'The Gutenberg Galaxy'? A: The author of 'The Gutenberg Galaxy' is Marshall McLuhan, a renowned media theorist known for his insights into media and communication.
- Q: What is the publication date of this edition? A: This edition of 'The Gutenberg Galaxy' was published on July 31, 2011, marking the centennial of McLuhan's birth and the fiftieth anniversary of the book's original publication.
- Q: What type of binding does this book have? A: 'The Gutenberg Galaxy' is available in a paperback binding, making it accessible and easy to handle.
- Q: How many pages are in 'The Gutenberg Galaxy'? A: The book contains a total of 336 pages, providing a comprehensive exploration of McLuhan's theories.
- Q: Is 'The Gutenberg Galaxy' suitable for modern readers? A: Yes, this new edition features updated interior design and introductory essays that make it relevant and engaging for twenty-first-century readers.
- Q: What topics does 'The Gutenberg Galaxy' cover? A: 'The Gutenberg Galaxy' covers a range of topics related to media theory, communication, and the effects of technology on society.
- Q: Are there any special features in this edition? A: This edition includes new introductory essays that highlight McLuhan's influence across various fields and popular culture, enhancing the reader's understanding.
- Q: What makes 'The Gutenberg Galaxy' a must-read? A: 'The Gutenberg Galaxy' is considered a must-read because it offers profound insights into the evolution of communication and the role of media in shaping human experience.
- Q: Is this book in new condition? A: Yes, 'The Gutenberg Galaxy' is available in new condition, ensuring that readers receive a pristine copy.