The Halo Effect: . . . And The Eight Other Business Delusions That Deceive Managers (A Mustread Guide For Managers)

The Halo Effect: . . . And The Eight Other Business Delusions That Deceive Managers (A Mustread Guide For Managers)

SKU: SONG1476784035
Categories : Business & Money
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With Two New Chapters And A New Preface, The Awardwinning Book The Halo Effect Continues To Unmask The Delusions Found In The Corporate World And Provides A Sharp Understanding Of What Drives Business Success And Failure.Too Many Of Todays Most Prominent Management Gurus Make Steelclad Guarantees Based On Claims Of Irrefutable Research, Promising To Reveal The Secrets Of Why One Company Fails And Another Succeeds, And How You Can Become The Latter. Combining Equal Measures Of Solemnfaced Hype And A Wide Range Of Popular Business Delusions, Statistical And Otherwise, These Selfstyled Experts Cloud Our Ability To Think Critically About The Nature Of Success.Central Among These Delusions Is The Halo Effectthe Tendency To Focus On The High Financial Performance Of A Successful Company And Then Spread Its Golden Glow To All Its Attributesclear Strategy, Strong Values, Brilliant Leadership, And Outstanding Execution. But Should The Same Companys Sales Head South, The Very Same Attributes Are Universally Deridedsuddenly The Strategy Was Wrong, The Culture Was Complacent, And The Leader Became Arrogant.The Halo Effect Not Only Identifies These Delusions That Keep Us From Understanding Business Performance, But Also Suggests A More Accurate Way To Think About Leading A Company. This Approachfocusing On Strategic Choice And Execution, While Recognizing The Inherent Riskiness Of Bothclarifies The Priorities That Managers Face.Brilliant And Unconventional, Irreverent And Witty, The Halo Effect Is Essential Reading For Anyone Wanting To Separate Fact From Fiction In The World Of Business.

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