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The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir,Used
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Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a workingclass kid from the Nebraska prairie took on Wall Streets clubby brokerage business, busted it open, and walked away a billionaire.Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a parttime janitor, but by the age of thirtythree he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of neardisasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risktaking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dotcom bust, he had proven that his strategy based on frontier values could survive just about anything.The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of ushow they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brothers death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.A mustread for anyone whos ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate onlyinAmerica story.
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