The Heart of Change: RealLife Stories of How People Change Their Organizations,Used

The Heart of Change: RealLife Stories of How People Change Their Organizations,Used

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SKU: SONG1422187330
Brand: Harvard Business Review Press
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Moving beyond the process of changeWhy is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organizationyou need to change people?s behavior. And that is never easy.The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people?s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter?s worldwide bestseller Leading Change.Building off of Kotter?s revolutionary eightstep process, this book vividly illustrates how largescale change can work. With reallife stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to changeand produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buyin from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the seefeelchange dynamic, and it is crucial for the success of any true organizational transformation.Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change.

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