Title
The Human Element: Overcoming the Resistance That Awaits New Ideas,New
Delivery time: 8-12 business days (International)
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best(and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say 'yes.' This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging all in the hope of getting others on board. We call this instinct the 'Fuelbased mindset.' The Fuelbased mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.By focusing on Fuel, innovators neglect the other half of the equation the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover:Why their best ideas get rejected despite their undeniable value. How to disarm the forces of resistance that act against change. How to transform the very Frictions that hold us back into catalysts for change.Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main theme of 'The Human Element'? A: 'The Human Element' explores the psychological Frictions that oppose change and how overcoming these Frictions is essential for introducing new ideas or innovations.
- Q: Who is the author of 'The Human Element'? A: The book is authored by Loran Nordgren.
- Q: What is the publication date of this book? A: 'The Human Element' was published on October 5, 2021.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: How many pages does 'The Human Element' contain? A: 'The Human Element' has a total of 256 pages.
- Q: What audience is 'The Human Element' intended for? A: The book is perfect for business leaders, product managers, educators, and anyone looking to bring new ideas to life.
- Q: What are the key concepts discussed in the book? A: The book discusses the four Frictions that act against innovation and how to transform these Frictions into catalysts for change.
- Q: Can this book help with overcoming resistance to new ideas? A: Yes, 'The Human Element' provides insights on how to disarm forces of resistance that act against change.
- Q: Is 'The Human Element' suitable for marketers and innovators? A: Absolutely, this book is designed for marketers, innovators, and executives who wish to introduce new ideas successfully.
- Q: What is the edition of 'The Human Element'? A: This book is in its first edition.